Enterprise: New Project / Rebrand

Location: Cd. Juárez, Chih., México

Industry / Sector: Food and Entertainment

Year: 1994

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The 33 Sports Bar, born in Ciudad Juarez, Chih, as a fresh and new concept in the city, positions itself as a "Sports Bar" and finds its natural niche in consumers between 18 and 40 years old, with more dynamic entertainment habits than the generalized idea of a bar. A structure is developed around the central point of the brand, the number "33" used by several sports legends who have made history, (Tony Dorset, Larry Bird, The Babe, etc). The brand has been renewed over the years while retaining its identifiable "33"

 

The 33 Sports Bar, nace en Ciudad Juárez, Chih, como un concepto fresco y novedoso en la ciudad, se posiciona como “Sports Bar” y encuentra su nicho natural en consumidores de entre 18 y 40 años, con hábitos de consumo de entretenimiento más dinámicos que la idea generalizada de bar. Se desarrolla una estructura alrededor del punto central de la marca, el número “33” utilizado por varios deportistas que han hecho historia, (Tony Dorset, Larry Bird, The Babe, etc). La marca se ha ido renovando a lo largo de los años conservando su identificable “33”

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Collaborate on:

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+ Logo Design

+ Brand Design

+ Brand Voice / Tone

+ Brand Guidelines

+ Brand Advertising

+ In House Brand Training

+ Environmental Design

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